Instagram confirmed it’s testing Instagram unskippable ads within the app. Screenshots showcasing this new feature, dubbed “ad breaks,” have been circulating online. These ad breaks display a countdown timer, essentially pausing users’ ability to scroll through their feed until the ad finishes playing.
About Instagram Unskippable Ads:
Instagram‘s decision to adopt a similar ad approach as the free YouTube tier, which mandates that viewers endure ads both before and occasionally in the middle of videos, aligns with the platform’s progression into a video-centric environment. This strategy is logical for Instagram, given its transformation into a platform predominantly centered on video content, thanks to functionalities such as Stories and Reels, extending its original purpose as a photo-sharing application.
Despite Instagram keeping details under wraps, a representative from Meta has confirmed to TechCrunch that they are conducting trials with various formats aimed at benefiting advertisers. They highlighted that these are experimental phases and any possible adjustments based on the outcomes will be shared with the public.
The story began with a post on Instagram by Dan Levy, who posted a screenshot showing the test came across an ad that couldn’t be skipped. Levy voiced his dissatisfaction, describing it as “absurd.” More information was provided in a Reddit thread, which explained that by clicking on the ad break’s info icon, a message pops up stating, “This is a new advertising format on Instagram. You may need to watch this before you can keep browsing.”
It’s no surprise that the responses have been mixed. Levy’s article picked up steam when it was shared across various social media platforms. Although Instagram hasn’t revealed the exact places where the test is being conducted or its worldwide coverage, images indicate that the ad spots show up in the app’s feed while users are watching videos. Moreover, it’s not clear if the content creators will have any say in where these ads are placed. The company might be aiming to increase its ad income. Currently, it’s just a trial, but it’s an evolution to watch closely for those who use Instagram often.
FAQ’s
1. Is Instagram really testing unskippable ads?
Yes, Instagram confirmed they are currently testing a new ad format called “ad breaks” which prevents users from scrolling through their feed until the ad finishes playing. This feature includes a countdown timer, similar to ads on the free version of YouTube.
2. Why is Instagram testing unskippable ads?
Instagram is evolving into a more video-centric platform with features like Reels and Stories. Unskippable ads could be a way to increase ad revenue and make their video content more profitable, similar to YouTube’s ad strategy.
3. Where will I see these unskippable ads?
Based on user reports and leaked screenshots, it seems the test is showing these “ad breaks” within the main Instagram feed while users scroll through videos. It’s unclear at this point if the ads will appear in other sections of the app or if creators will have control over ad placement.
4. Is this a permanent change?
No, Instagram emphasizes that this is just a test phase. They are exploring various ad formats to benefit advertisers. They will decide whether to implement this feature permanently based on the test results and user feedback.
5. What kind of reactions have people had to this test?
The initial reaction to unskippable ads has been mixed. Some users, like Dan Levy, have expressed frustration. However, Instagram is yet to reveal the full details or the scope of the test.
