Snapchat introduced some new features including augmented reality (AR) and machine learning (ML) tools, especially for businesses and platform advertisers, and it will help promote their brands on Snapchat more efficiently.
Snapchat increasing its investments in R&D in Machine learning and automation to faster and easier the AR asset creation.
Snapchat new AR and ML Tools:
Previously at the IAB 2024 New Fronts event, Snapchat introduced an AR extension to let advertisers integrate AR lenses and respective filters directly into all applicable ad formats on the platform including dynamic product ads, snap ads, collection ads, commercials, and spotlight ads.
This AR extension lets advertiser showcase their product and IP to the users through augmented reality directly through their ads on the Platform.
New AR and ML Tools
Snapchat is introducing ML Face Effects, a product that allows brands to create branded AR advertising using Generative AI technology and unique Lenses. This new feature allows businesses to swiftly develop a customized machine-learning model and apply realistic facial effects to a Lens.
Snapchat’s new tool seeks to shorten the time it takes to generate AR try-on assets at scale and assist marketers in transforming 2D product catalogs into try-on experiences.
In related news, Snapchat will soon allow users to edit sent messages. The edit message feature is becoming more popular in messaging apps, like Meta’s Messenger, Instagram, and WhatsApp, as well as Apple’s Message.
However, to modify a Snapchat message, you must be a Snapchat+ subscriber.
Users will have a five-minute chance to amend a sent message. Once this time has elapsed, the message cannot be modified. Furthermore, the communication must remain unopened by the recipient.
FAQ’s
What are Snapchat’s new AR and ML tools?
Snapchat has introduced new augmented reality (AR) and machine learning (ML) tools designed specifically for businesses to enhance their marketing efforts.
How can businesses benefit from Snapchat’s new tools?
Businesses can leverage Snapchat’s new AR and ML tools to create engaging and interactive marketing campaigns, drive brand awareness, and increase customer engagement.
What features are included in Snapchat’s new tools?
Snapchat’s new tools include advanced AR capabilities like augmented reality try-on experiences, product visualizations, and interactive lenses powered by machine learning algorithms.
Are Snapchat’s new tools easy to use for businesses?
Yes, Snapchat’s new AR and ML tools are designed to be user-friendly, allowing businesses of all sizes to create immersive and impactful marketing content without requiring extensive technical expertise.
Where can businesses learn more about Snapchat’s new AR and ML tools?
Businesses interested in learning more about Snapchat’s new AR and ML tools can visit Snapchat’s official website or reach out to their dedicated business support channels for additional information and assistance.
